For every digital marketer and every website owner – SEO (Search Engine Optimization) is a crucial strategy of Digital Marketing. Going digital is everything today and Search Engine Optimization services is an integral part of it.
And it is unlikely to change the scenario in 2020. In fact, it will not change for the upcoming years as well. It will always be a core strategy of Digital Marketing services.
But it doesn’t mean you can depend on old SEO strategies.
Browsing techniques are variable and Google changes their norms almost every day. It is same for Bing, Yahoo and other search engines.
Staying on top of the Search Engine Results Page (SERP) is a necessity for every business and every website. With this changing digital marketing scenario, it can be challenging to fulfill the marketing purpose.
The answer is here. Follow the top SEO trends, stay up-to-date with fluctuating SEO scenario in 2020 and outrun your competitors.
1. Make Your Website Ready For Voice Search
Voice Search has already spread it’s significance to the daily lives of people. Be it Amazon’s Echo, Google’s Assistant or Apple’s Siri – users find it convenient to perform a search query via voice commands.
Voice Search Optimization involves natural phrasing. When users perform a text search, it will be like “best website hosting 2020”. But when it comes to voice search, it will be like “what is the best website hosting this year?”
Optimize your website for voice search and your content for long-tail keywords.
2. Markup Your HTML Using Schema
Schema is basically structured data. It helps the search engines and web browsers gain a good understanding of your webpage content. If you add this markup consequently, then your website rank and visibility will increase on SERP.
Search result with schema displays plentiful information than the one without schema.
3. Increase The Speed Of Your Site And Optimize
No matter what, you will always need to focus on optimizing the performance of your website. When it comes to increasing the ranking of your website, the loading speed matters significantly.
Speed up the loading speed of your website and monitor the speed constantly. Otherwise, the visitors will exit and go back to other websites from the search results.
4. Use The Fruitfulness Of AI
Artificial Intelligence (AI) holds the future. It will play an enormous role in how SEO strategies change in future.
A bot will be used who understands the machine language and delivers continuous efforts to improve the rankings. It looks for context and patterns in millions of pages.
You can always opt for popular AI tools like RankBrain system, WordLift, Automated Insights.
5. Focus On Mobile Pages
Your website performs flawlessly on desktop and laptop, but it doesn’t guarantee to perform the same on mobile devices. Today, more than 90% of users use their smartphones to browse through the internet.
So, you should highly prioritize on mobile Search Engine Optimization services. Make sure the mobile site is usable and fast. It is also known as making your website responsive. It will be best if you work effectively to optimize website performance on different screens.
Make sure additional elements like pop-ups don’t interfere with the mobile user experience. WordPress comes up with multiple themes and plugins to make the website responsive.
6. Pay Attention To Personalized Results
People are becoming less patient. They look for the exact information delivered in the results quickly. Recently, Google has shown a higher focus on personalized results.
Google gathers the details and info of the user to portray the best search results, which is the most relevant to the search query.
So, focus on Google answer boxes. Provide organized and explicit content, create good summaries and get it properly indexed on Google.
7. Extend SEO To Social Media Platforms
To make your business become successful, you need to have a strong social media presence. The relation is intense between rankings and social signals.
The more you will share your content on multiple social media channels, the more traffic you will get via search engines. Your website will get more visitors and visibility will increase.
It will help to create more backlinks and improve brand awareness.
8. Blockchain Upsets SEO
Blockchain is a complicated concept and it is quite familiar if you haven’t heard the name before. Blockchain is a collection of records that can’t be modified or edited after the fact. Every block in the chain contains info that is preserved for an unlimited time.
Blockchain technology strikes significant changes in the relationship between website owners and advertisers. That’s why it can damage SEO.
Blockchains guarantee every click is valid or not and approves only the valid ones. That means the days of automated clicks or bot visitors are over.
It will only allow the verified data. So, ranking the website artificially will not be possible anymore.
What’ the best solution? You need to understand blockchain technology. Learn how it can affect your business and the website – draft the best SEO strategy.
9. Enhance Your Technical SEO
Improve your technical SEO skills and match the standards with search engines today. Website speed & mobile friendly – these two SEO topics are already discussed.
Now you can focus on security. Today, Google delivers only HTTPS sites and tagged it secure in the Chrome browser. Non-HTTPS sites are considered as not-secure websites.
Apart from these, there are numerous things come under the SEO umbrella. Here are a few facets you should consider for your website –
• Rich Snippets
• Site Architecture
• Duplicate Content
10. Optimize Your Videos With SEO
Today, website owners have started to boost their business by optimizing videos. You need to make it up to compete with top rank holders.
Start including videos on your website. By using video, you can improve the content quality and increase the visiting time of the users. These two metrics are considered high when it comes to search engine rankings.
You can implement clear video title, use proper video hosting, answer your user’s questions – all of it will enhance SEO on the videos of your website.
The Bottom Line
SEO is not constant; it’s variable. The online marketplace is experiencing an overflow of new competitors every day. So, following the latest SEO trends will be a mind-blowing business technique.
So, are you ready to start the optimization of your website in 2020? Make sure you don’t miss out any crucial SEO point stated above.