Social media has become one of the easy, affordable, and effective methods of promoting business. You will rarely find anyone in their mid-20s to avoid social media. According to a report, there are more than 300 million social media users in the USA. 

The number of users is growing day by day which is a big advantage for businesses to create awareness about their products and services. A well-crafted all helps to provide beneficial information to the target audience based on their demographics such as age, location, interests, etc. 

4 Types Of Social Media Ads To Increase Business Awareness

Different ads acquire different creative methods to attract potential customers. However, ads can also drive traffic to a business’s website., online store, blogs, etc, which increases chances for sales. Along with this, social media ads also acquire capabilities to enhance the global reach of a business as ads are displayed on social media platforms regardless of location and time. 

Social media optimization services are provided by organizations like Digital Mitro that increases the online presence of businesses.  

Some of the effective ads that help in increasing business awareness are given below:

1. Carousel Advertisements 

An advertising format that combines multiple videos or images in a single ad is known as a carousel advertisement. These ads are mostly popular on social media platforms such as Facebook and Instagram. 

Carousel ads acquire an interactive nature that leads to higher click-through rates compared to static ads. So, these ads help businesses to showcase their different products and services at a time. 

2. Stories Advertisements 

People mostly spend hours scrolling through reels and stories on different social media platforms. Using these reel and story portions to showcase advertisements is one of the best ways to increase business reach. 

Stories advertisements create a deeper connection to the audience as it includes interactive elements like polls, swipe-ups, questions, etc. 

3. Playable Advertisements 

Nowadays almost every brand has its official application. Playable ads provide benefits to users to have a mini-experience of the application before its installation. 

Being a marketer, you can analyze interactions of users within playable ads to gather insights into preferences and behavior. This can help in making changes in marketing strategies for growth. 

4. In-Feed Advertisements

It is not magic that only ads related to your interests pop up on your different social media platforms or websites. In-feed ads that are native blend naturally into user’s content feeds making them less intrusive and more likely to be engaged with by users. 

These ads can feature a clear call to action that drives users to specific landing pages, app downloads, and product listings. 

Different types of ads can help your brand to reach potential and new customers. Advertisements are the most reliable methods to generate awareness about products and create desire among the audience to ensure a call to action. 

One creative advertisement on a social media platform can help to increase the growth and revenue of your overall business.