Every digital marketer looks for resources to develop quality backlinks. You cannot optimize a website’s ranking in search engine results without backlinks. The backlinks you generate from different websites are Google’s top search ranking factors.

Getting those inbound links from good websites is not an easy task. Digital marketers often struggle to find resources to develop their backlinks. In the following section, you can find a guide to a few proven and innovative strategies for SEO backlinks.

Backlink Quality and Quantity

Digital marketers often get into the debate of backlink quality and quantity. Google has more than 200 ranking factors, and generating backlinks is one of the most crucial Google ranking factors. However, Google does not reveal the number of inbound links a website needs to appear on the first page of a Google search.

However, seasoned digital marketers prefer building quality backlinks instead of investing time and effort in getting inbound links from multiple websites. Multiple links from websites with high spam scores and poor domain authority will not fetch the desired result. Nevertheless, such inbound links may impact your SEO campaign negatively.

Therefore, it is crucial to build quality backlinks instead of building them from poor-quality websites. Strong inbound links are developed on four pillars. Here are those crucial pillars for you in the following section.

• Relevant: Relevance is the most crucial aspect of backlink building. For example, your business sells handcrafted jewelry. The backlinks you should develop from relevant websites. Getting a link from the website about packers and movers will not help.
• Authoritative: Obtaining the inbound links from the authoritative domains is crucial. Digital marketers use different tools to check the domain authority. A high authority domain is ideal for building quality inbound links.
• Unique: Backlink’s quality improves with the content’s uniqueness. You can add one or two inbound links from unique and information-rich content. Such backlinks will improve your website’s ranking quickly in Google searches.
• Natural: Lastly, the inbound link should be built in a natural way. Inserting a link in content should look natural. Otherwise, search engine algorithms will downgrade such backlinks. As a result, your SEO campaign will not obtain the expected result.

Proven Techniques of High-quality Backlink Building

1. Build Links through Guest Blogging

Guest blogging is one of the best ways to build website backlinks. Initially, you need to find websites for guest blogging. You should make sure that the guest blogging websites are relevant to your business.

The next steps involve brainstorming topics and sending proposals to the guest blog website owners. You will get terms and conditions in reply from them. In some cases, people ask for an upfront payment to post your guest blog on their websites. However, you will get many websites that charge nothing for guest posting.

Success in guest posting depends on the content’s quality. Guest posts will be accepted easily if your content is information-rich and adheres to the guidelines given by the guest post website owners. Typically, you can add one to two do-follow links in guest posts.

2. Develop Backlinks Using Google Search Console Reports

Google Search Console also gives you an opportunity to develop high-quality backlinks. Google Search Console is a free Google tool which is popular among digital marketers. The tool offers data and insights which help boost your rankings.

After opening Google Search Console, you need to visit the section called Top Linking Sites report. The report displays the websites that linked back to your website in the past. Since you have created inbound links from these websites, you have an opportunity to develop a new backlink from them.

You can develop new articles for such websites and post those articles to generate backlinks. Such inbound links are high-quality links, and you will obtain excellent results from them. Website traffic can rise to a significant extent with such backlink building strategy.

3. Track Your Competitor’s Backlinks

Marketing is about judging the strengths and weaknesses of competitors in certain intervals. In digital marketing, the same rule applies. You should monitor competitors’ digital footprints to build inbound links for your website.

Digital marketers have access to multiple tools to spy on their competitors. Certain tools are paid, while you will also get some free tools. However, premium tools offer more data insights. Once you track the inbound links of your rivals, you need to create backlinks from those websites. Having inbound links from those websites will improve your search result ranking.

4. Search for High-Quality Link-Worthy Content

Writing top-notch content is time-consuming, and you may not have time to craft such unique content. Instead of researching and writing content for guest posts, you should search for link-worthy content relevant to your website.

Creating a backlink from existing high-quality content will fetch an excellent result. Adopting such a link-building strategy will improve traffic to your website. Digital marketers will notice amazing results with this link-building strategy.

5. Publish Skyscraper Content

Skyscraper content publishing is another excellent way of improving website traffic. The method is trending nowadays since it improves a website’s visibility on search engines. So, what is skyscraper content? How can you use such content to optimize SEO performance? 

Skyscraper content is essentially long and may contain more than 2000 words. You can search for such topics in your business niche. Make a list of the existing content and create an article which is lengthier than them. Publishing such skyscraper content will eventually help your business grow quickly.

6. Develop Backlinks from Infographics

Infographics also help in building inbound links. You will find various places to post those infographics, and publishing infographics is mostly free. You need to create exciting topic ideas to develop infographics. Besides brainstorming topics, you must have an excellent graphic designing skills to create and publish infographics.

Conclusion

So, these are some proven methods of building top-notch backlinks for your website. Creating high-quality backlinks will improve your search engine ranking. As a result, you will notice a sharp growth in monthly traffic to your website. Do apply these strategies to improve your SEO campaign and share the campaign on your social media platforms if you like this article.