Remember the time when voice search was a luxury!
And today it has become a necessity!
Undoubtedly the transformation is enormous. And you need to take Voice Search Optimization as a prime concern for your business.
After all, who doesn’t like convenience? People love to search the internet by voice commands. It is fun and gives precise results.
The evolution of voice search has been extensive in the past years- Starting from Siri and Alexa to showing trending news, weather report, appointment schedules, on-point GPS tracking and of course, many more. You don’t need to press a single button or type and still get what you are looking for.
What Is The Utter Importance Of Voice Search Optimization
Today’s market is superseded with digital. It’s the timeline when online businesses are overgrowing, making it a distinguishing feature of the 21st century.
The voice search SEO services have been already implemented on multiple business platforms. It will increase the SEO activities combine well with voice search activities.
With this competitive market, you need to make your business become ready to set foot in the online world with high-effective results and profits. Attracting a broad customer is the ultimate aim, and you can do it successfully with VSO (Voice Search Optimization) strategy.
But first, understand the business-oriented facts of VSO –
- 58% of consumers engaged in voice search to find contact details and other business info in the last year.
- 22% of consumers purchased smart voice products, especially smart home speakers.
- Shocking fact of US – between the age of 18 to 29, 71% of people use virtual assistants on their smartphone.
- 20% of search results are already generating via voice search today. And it will become 50% by 2020.
- Voice-focused smart speaker market will have $30 billion in business revenue by 2024.
- The voice-based shopping revenue will hit $40 billion by 2022.
Now, it’s crystal-clear why your business requires effective Voice Search SEO to achieve a strong online presence today.
Successful Voice Search Optimization For Your Website
Voice search is primarily focused on giving a flexible online experience to the end-users. It’s all about coming up with on-the-go results in the present location of yours.
And these are the pro tips for your business to reach a peak with 100% effective Voice Search Optimization services.
First, Optimize Your Content
No matter what, the audience looks for content that is highly voice optimized, searched by their mobile virtual assistants. So, you must focus on making your content scannable and readable.
And above all, your content should not pop up annoying ads to damage the user experience. Break your content in portions by simple paragraphs, short sentences, bold headers.
Claim Your Business On Google
Google My Business listing gives your business online stability. It creates the online business profile of yours, and you can claim your ownership. If you haven’t focus on it yet, then now is a perfect time.
Provide all of the business details like phone number, industry, address, business hours and other customer-centric info. Maintaining this segment up to date makes your business a high opportunity of showing up in results when voice search is performed.
Follow Official User Guidelines
Keep that in mind with utter importance – you must read all the official ushers of voice search for all major platforms. It will give you a perfect idea of how to optimize your business at it’s best.
As an example, Apple has a brilliant guide for users. It will make the users find information conveniently by Siri. Same is applicable for Cortana and Google. You can visualise third party guides like “Siri commands”, “Ok Google commands”, “Cortana commands”.
Google has updated and recently published the voice search optimization quality guidelines. Follow it for 100% effective Voice Search Optimization for your business.
Long-Tail Keywords Should Be The Prime Focus
The study reports that people use natural speak tone when they use voice search. And this stat implies correctly why you should focus on long-tail keywords. You are an SEO expert and that’s fine. But it’s a different type of long-tail than you are used to.
It’s more about real speeches and little about keywords. Focus on variations as much as possible. Think about how the audience speaks, how you would ask questions, what types of spoken queries will bring the users to your website.
Here is a tip for you – use Google Search Console to examine the proper queries that are bringing the audience to your website.
Try another different method – try documenting the questions people ask and record it. When you have questions list, you can prepare to focus on content pages that will show results related to the queries.
FAQ Pages Are Mandatory
It is a top Voice Search SEO responsibility. You need to create FAQs (Frequently Asked Questions) pages by focusing on the long-tail keywords. Sum up the common questions and provide the answers in a natural manner. Creating multiple pages will also suffice.
If you anticipate with long-tail questions, then search engines will pull information and answers directly from your website. Add some quick and short answers at the beginning of the content so that it satisfies Google rich snippet requirements.
Well, if it seems to be a daunting task, then try not to lose your focus. Performing all of these will not only make your business shows up in the top of voice results, but also it will display proficiently to any text-based search queries.
Update Your Microdata
Make it easy for Google to crawl your website and understand what your business is about. And it will make the chances prominent of showing your content on top of the voice search queries.
After you have updated Google My Business profile, you should submit a sitemap to Google. It needs to contain general info like prices, store hours, direction to the physical location, phone number, address.
Now it’s time to use microdata to assist Google what this text signifies. Make markup for multiple use cases. Google will know what answer to display to the audience because of microdata markup.
You can take the aid of Structured Data Markup Helper by Google.
Learn The Ways How Audience Loves To Play With Voice Search
If you have experienced using Cortana, Siri or Google Assistant, then you may have performed some evil voice commands with these voice assistants. And accept it you may feel guilty!
It’s highly essential to understand how a user interacts with voice search technologies. You will get more insight and will be able to optimize your business correctly. Most of these answers may be unconnected to your business, but you will know the treasure of how to make your website compatible with voice search.
For your best results, you can inject humour into irrelevant search results or others. It will help the audience to get engaged with your business in a brand new method.
The Bottom Line
Marketers need to upgrade with smart audience-focused strategies with the evolving world. So, you need to prepare the best for your business to become ultimate-ready for effective voice search marketing.
It will increase business profitability.