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Is Google My Business Essential For Local SEO?

Is Google My Business Essential For Local SEO?

Today every business, small or large, has a website to get noticed by their customers. Google My Business (GMB) is one of the most important aspects of any business. Using this, you can list your business on Google Maps. It is a simple and easy service that helps promote local SEO.

In this blog, we will understand GMB and why it is essential.

So let’s begin.

What is Google My Business?

It is a free and very efficient tool that assists businesses in handling their internet presence and influences how they appear in organic search results. It includes:

  • Business name
  • Business hours
  • Street address
  • Photos
  • Website
  • Reviews
  • Description

Customers locally are more inclined to trust businesses with accurate GMB listings. Companies that include images in their listings on Google Maps get more requests for directions and 35% more website clicks.

How does Google decide where a location ranks?

The precise method by which Google determines local search results is not known to the general public. The company uses several elements to decide where a business should appear in the results. The three most crucial elements are proximity, significance, and prominence. These enhance local search results for users and hence affect rankings.

Google will try to provide relevant results based on where the searcher is located.

What is the procedure for using Google My Business?

The initial step in using GMB is to create an account, claim your business, and inform Google that you are the proprietor of an existing business listing. Google will send a postcard to the specified business address when you start the verification process. The next step is to get your account verified by Google by mail. Some companies are also able to receive verification via phone call or text. Finally, finish your business profile once your listing has been verified.

How to improve the local SEO and listing of Google My Business?

Here are some pointers to assist you that you are making the most of your GMB listing.

When presenting information about your company online, it’s essential to maintain consistency. Please check the accuracy of the business name, address, and phone number when you make your account and claim your GMB listing.

  • Pick a business category that closely resembles yours.
  • Use bright and colorful images of your company, staff, and products. Choose pictures that convey the vibe of the company. 
  • Read user reviews, then reply to them. Reviews play an important role in how Google ranks pages for organic SEO and local business listing. Respond to both positive and negative reviews. 
  • Most crucial, keep the information in your listing updated when your company changes.

Wrapping up:

An excellent resource to get you started on the road to improving your company’s search engine optimization efforts is completing a Google Business account on Google My Business. While having a complete company listing will help it rank well in local searches, this should only be a tiny component of a wider on-page and off-page SEO strategy.

We advise you to collaborate with a qualified digital marketing company like Digital Mitro so that you can assess your online presence and address each element of a strong SEO strategy. Digital Mitro is known for its creative work in digital marketing. We are one of the best digital marketing agencies in Kolkata, India. So, if you need our help leveling up your online presence through creative content marketing or any other digital marketing service we are just a call away. Talk to us, get expert opinions about your business, and help you list your business and boost your local SEO.

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